What's so great about e-newsletters? For starters, adding newsletters to your marketing efforts can:

 

• Highlight your services, maximize your visibiity and establish you as an innovator and thought leader in your field.

• Maintain friendly, mutually beneficial relationships with potential and current clients on an ongoing basis. 

• Allow readers to share newsletters (including archived issues) with friends and family.

• Announce upcoming events, staff interviews or other interesting facts about your business. 

• Leverage your existing marketing efforts by re-purposing content on Facebook, Twitter or other social media.

• Provide interesting tips and helpful information to develop trust with potential clients.